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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

Witold J. Henisz




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 | #672855 in Books |  2014-05-07 | Original language:English | PDF # 1 |  .70 x6.30 x9.30l,.0 | File type: PDF | 223 pages

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Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet t...

You easily download any file type for your gadget.Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders   |  Witold J. Henisz. Which are the reasons I like to read books. Great story by a great author.

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